ALESSANDRO STENCO

THE PRISONER

TV campaign for Fastweb.

Creative Direction: Alessandro Stenco and Lorenzo Rocchi

Art Director: Alessandro Stenco

Copywriter: Lorenzo Rocchi

Strategic and Creative Planner: Giuliano Lasta

Director: Sebastien Grousset

Production Company: BRW Filmland

Agency: Take

Client: Fastweb

!KONEEC

! on the contrary is an i, i as in iconic: the racquet and the whole world that revolves around it.

To be !KONEEC is to be all-around: from the racquet to the accessories to the style of play. For a player, the name itself signifies the assumption of a great responsibility

from which those who are iconic usually do not shirk, indeed they crave it.

Creative Direction: Alessandro Stenco and Alessandro Omini

Art Director: Alessandro Stenco

Copywriter: Alessandro Omini

Photographer: Filippo Cantoni

Client: !-Sports

30% off

Print and OOH campaign for the 30% off discount of Mondadori’s books.

Art Director: Alessandro Stenco

Copywriter: Giuseppe Mazza

Creative Director: Guido Cornara and Agostino Toscana

Photographer: Monzino

Agency: Saatchi&Saatchi

Client: Mondadori

Awarded at Cannes Lions, Eurobest, ADCE, NY Festival, ADCI, Epica Awards.

LEGEND

Concept and coordinated image for Legend 21, a day of discussion inspired by the parallels and values of sports and business, held on the occasion of the Nitto ATP Finals, for which Lavazza was Platinum Partner. The idea of the 2021 edition was for a confrontation, as in a tennis match, between different sports stars such as Jannik Sinner and the top leaders of Italian entrepreneurship.

Creative Direction: Alessandro Stenco and Alessandro Omini

Client: Lavazza and Promemoria Group

Featuring the world number one in the ATP rankings, Jannik Sinner.

Bayernland

TV, Print and OOH campaign for Bayernland

Creative Direction: Alessandro Stenco and Lorenzo Rocchi

Art Director: Alessandro Stenco

Copywriter: Lorenzo Rocchi

Strategic and Creative Planner: Giuliano Lasta

Director: Fabrizio Mari

Production Company: Stefano Bonfanti/Mendips Productions

Agency: Karisma

Client: Bayernland

LARA 11

Lara Undici is born from a unique story. It becomes a prize, redemption, a comeback—just like its jewelry.
Precious objects that, in turn, become messengers of new emotions for those who wear them.

Horns, plaques, and other wonders celebrate, day after day, love, achievements—whether reached or desired—and unforgettable memories.

Lara Undici thus becomes not just a medium, but above all, a message to be worn.
Always with lightness, even when there's a story of real weight behind it.

Creative Direction: Alessandro Stenco and Lorenzo Rocchi

Art Director: Alessandro Stenco

Copywriter: Lorenzo Rocchi

Strategic and Creative Planner: Giuliano Lasta

Photographer: Simone Nocetti

Agency: Expansion

Client: Lara11

Integrating numbers into the rebranding enhances brand elegance, strengthens recognition, and simplifies digital and global appeal. This numeric transformation ensures a clearer, more luxurious, and universally recognizable identity, aligning with the fast-paced beauty and jewelry market.

SUPPORT GROUP

TV campaign for Fastweb.

Creative Direction: Alessandro Stenco and Lorenzo Rocchi

Art Director: Alessandro Stenco

Copywriter: Lorenzo Rocchi

Strategic and Creative Planner: Giuliano Lasta

Director: Sebastien Grousset

Production Company: BRW Filmland

Agency: Take

Client: Fastweb

BlogFest Event

During the Blog Fest Event 2012, the main Italian telcommunications player held a workshop about racial integration in the country. How we could invite people to have discussions about it? The idea was simple: an interactive DM. At first sight, the folds seemingly created insults toward different ethnic groups. But once opened, the message revealed a completely different statement and (positive) meaning. The same mechanism was used by using street corners around the city as the "folds" in the DM, bringing the effect out of the hands and out into the public space.

Art Director: Alessandro Stenco

Copywriter: Gabriele Caeti

Creative Director: Vicky Gitto

Agency: Y&R

Africans are (not) stupid, as you can imagine before opening the leaflet.

When is open you can read that Africans are stupendous people.

Albanians are (not) trouble makers.

Asians are (not) assholes.

South Americans are (not) queers.

Brazilians are (not) transvetite.

French are (not) effeminate.

Romanians are (not) shit.

Corner billboards around the city.

the most powerful connection

TV commercial, print and OOH campaign, a part of the main project for a new positioning in the italian telco market for Fastweb.

Creative Direction: Alessandro Stenco, Lorenzo Rocchi and Paola Morabito

Art Director: Alessandro Stenco

Strategic and Creative Planner: Giuliano Lasta

Photographer: Lorenzo Pesce

Agency: Take

Client: Fastweb

AIRC

Campaign for the Breast Cancer Awareness Month by AIRC, the Foundation for Cancer Research in Italy.

Creative Direction: Massimo Del Monaco

Art Director: Alessandro Stenco

Copywriter: Antonella Cumani

Agency: Acqua Group

Client: AIRC

TSS

Print and OOH campaign for Tucano Urbano, the italian leader of the apparel market for bikers.

Creative Direction: Alessandro Stenco and Alessandro Omini

Art Director: Alessandro Stenco

Copywriter: Alessandro Omini

Agency: Saandro&Saandro (the supposed funny signature when me and Alessandro are together as a team)

Client: Tucano Urbano

Photographer: Claudio Cipriani

ROGER WHO?

"Roger Who? Serena Who?" isn’t just a T-shirt—it’s a bold statement, especially for those wearing it. Let’s be honest: you’re probably not the next Roger Federer or Serena Williams, but at least you can dress like you are. It’s a playful provocation that teases tennis legends while winking at those who know the game moves on, and that every match is a chance to feel like a superstar (at least for one game). Minimalist, daring, and ironic, it’s perfect for those who step onto the court with more style than talent—and just the right amount of self-mockery.

It's one of the best-selling T-shirts in the Doctor Tennis store.

Art Direction/Copywritng: Alessandro Stenco

Client: Doctor Tennis

P.S. Even Rafa had to smile when he saw it.

WAYTOSAY

WayToSay was born from pure distraction, a training project about styles, crafting and typography, linked to my passion for Italian sayings.

It opened as a Facebook page in 2011, and was shortlisted at ADCI (the Italian Art Director's Club) in 2012 as the "Best Non-Branded Facebook Page,"

The project is based on co-creation with the page's fans. We invited them to send us an Italian proverb or figure of speech, then we translated it into literal English. Most of them were difficult to traslate or sound radically different.

At the end, the selected phrases are transformed into concept posters, and published on the fanpage, in order to start fun conversations.

Waytosay are Alessandro Stenco and Gabriele Caeti

SEEN ON FUBIZ
http://www.fubiz.net/2016/01/29/illustrated-posters-of-italian-expressions-literally-translated-in-english/

FASTWEB

BUTTERFLIES

TV and Print/OOH campaign for Fastweb.

Creative Direction: Alessandro Stenco and Lorenzo Rocchi

Art Director: Alessandro Stenco

Copywriter: Lorenzo Rocchi

Strategic and Creative Planner: Giuliano Lasta

Director: Sebastien Grousset

Production Company: BRW Filmland

Photographer: Chiara Mirelli

Agency: Take

Client: Fastweb

Fastweb Butterflies

WHAT IF

What If is a project for the institutional campaign of a well-known telecommunications brand. Despite the client withdrawing from the project at the last minute, they absolutely loved the project. With this film, we created a link with the previous subject of their campaign ("What would happen if Mahatma Gandhi had access to new technologies to spread his message?") but through a completely new angle: we wanted to explore and suggest: what could have happened if the greatest communicators in history had a totally different message to share. In this film, we speculate that Hitler, with the efficiency of his propaganda system, preached the popular Martin Luther King speech “I have a Dream” rather than hate and bigotry.

Art Director: Alessandro Stenco

Copywriter: Giuseppe Mazza

Agency: Saatchi&Saatchi

Creative Director: Guido Cornara and Agostino Toscana

What would have changed if during the Nuremberg Rally, when Germany was wrecked by the horrors of World War I and the people was looking for a new leadership, the popular Martin Luther King's speech "I have a dream" was pronounced instead of words of hatred?

What would have changed if Adolf Hitler's essay published in 1925, explaining his political thought, contained words of peace and hope?

before they become just a memory

Print and OOH campaign for WWF.

Art Director: Alessandro Stenco

Copywriter: Gabriele Caeti

Creative Director: Vicky Gitto

Photographer: Maartje Jaquet

Client: WWF

Agency: Y&R

AGAINST BULLYING

Print and OOH campaign against bullying by Regione Valle d’Aosta.

Art Director: Alessandro Stenco

Copywriter: Giuseppe Mazza

Creative Director: Guido Cornara and Agostino Toscana

Photographer: Stefano Gilera

Director: Luca Lucini

Production Company: Haibun

Agency: Saatchi&Saatchi

Client: Regione Valle d’Aosta

FASTWEB

HORROR HOUSE

TV campaign for Fastweb.

Creative Direction: Alessandro Stenco and Lorenzo Rocchi

Art Director: Alessandro Stenco

Copywriter: Lorenzo Rocchi

Strategic and Creative Planner: Giuliano Lasta

Director: Sebastien Grousset

Production Company: BRW Filmland

Café Renault

Print and OOH campaign for Renault and the opening of his own Café and concept store in Rome.

Art Director: Alessandro Stenco

Copywriter: Roberta Sollazzi and Sergio Ballanti

Photographers: Goldi&Schmid

Agency: Saatchi&Saatchi

Client: Renault

FASTWEB

IL PENTITO

TV campaign for Fastweb.

Creative Direction: Alessandro Stenco and Lorenzo Rocchi

Art Director: Alessandro Stenco

Copywriter: Lorenzo Rocchi

Strategic and Creative Planner: Giuliano Lasta

Director: Sebastien Grousset

Production Company: BRW Filmland

terragni's birthday cake

Print and OOH campaign for the birth centenary of Giuseppe Terragni, one of the most important and innovative italian architects.

Art Director: Alessandro Stenco

Copywriter: Giuseppe Mazza

Creative Director: Guido Cornara and Agostino Toscana

Photographer: Monzino

Agency: Saatchi&Saatchi

Client: Pirelli RE

cut and paste

International print and OOH campaign for Tucano Urbano, the Italian leader in the apparel market for bikers.

Creative Director: Alessandro Stenco and Alessandro Omini

Art Director: Alessandro Stenco

Copywriter: Alessandro Omini

Illustrator: Massimiliano Aurelio

Agency: Saandro&Saandro

Client: Tucano Urbano

only what you need

Print and OOH campaign for the Feltrinelli’s essays. Title translation: "Inside the Feltrinelli essays there's only what you need".

Art Director: Alessandro Stenco

Copywriter: Giuseppe Mazza

Creative Director: Guido Cornara and Agostino Toscana

Photographer: Monzino

Agency: Saatchi&Saatchi

Client: Feltrinelli

SABELLI

Can a color have a taste? To this simple question, Sabelli candidly answers “yes” and embraces a new concept with unique value. Finally, a simple yet disorienting way to tell a different story about products that all seem the same—at least until you taste one. And so, the color of milk. Of purity. Of innocence. Of goodness. The magic of a white world becomes a fusion of the senses, transforming into the story of a new and fantastic definition of flavor. Sabelli tastes like white! Among thousands of products, a new flavor arrives—even in advertising.

Creative Direction: Alessandro Stenco and Lorenzo Rocchi

Art Director: Alessandro Stenco

Copywriter: Lorenzo Rocchi

Strategic and Creative Planner: Giuliano Lasta

Director: Lenny Pellico

Production Company: Stefano Bonfanti/Mendips Production

Photographer: Filippo Cantoni

Agency: Expansion Group

Client: Sabelli

Sabelli

FLIGHT ATTENDANTS

TV campaign for Fastweb.

Creative Direction: Alessandro Stenco and Lorenzo Rocchi

Art Director: Alessandro Stenco

Copywriter: Lorenzo Rocchi

Strategic and Creative Planner: Giuliano Lasta

Director: Sebastien Grousset

Production Company: BRW Filmland

Agency: Take

Client: Fastweb

thin different

Web Commercial for the new Notebook Samsung 900X3A, thinner and more powerful than the Apple MacBook Air. Loved by the client but never released on air, this commercial was a very important part of a remarkable pitch by VML and Y&R.

Art Director: Alessandro Stenco

Copywriter: Danilo Fragale

Creative Director: Vicky Gitto

Agency: VML

Thin Different

PUNCHING BAG

TV campaign for Fastweb.

Creative Direction: Alessandro Stenco and Lorenzo Rocchi

Art Director: Alessandro Stenco

Copywriter: Lorenzo Rocchi

Strategic and Creative Planner: Giuliano Lasta

Director: Sebastien Grousset

Production Company: BRW Filmland

Agency: Take

Client: Fastweb

LA7 is good

TV Commercial and Print campaign for La7, Italy’s most independent television channel.

Art Director: Alessandro Stenco

Copywriter: Giuseppe Mazza

Creative Director: Guido Cornara and Agostino Toscana

Photographer: Tuomo Manninen

Director: Umberto Riccioni Carteni

Production Company: Buddy Films

Agency: Saatchi&Saatchi

Client: La7

final stage

Print and OOH campaign for the Vittorio Sermonti readings of The Divine Comedy by Dante Alighieri.

Art Director: Alessandro Stenco

Copywriter: Giuseppe Mazza

Creative Director: Guido Cornara and Agostino Toscana

Agency: Saatchi&Saatchi

Client: Telecom Italia

FASTWEB

TV Commercial for Fastweb Mobile launch.

Creative Director: Alessandro Stenco, Lorenzo Rocchi and Paola Morabito

Art Director: Alessandro Stenco

Copywriter: Lorenzo Rocchi and Paola Morabito

Strategic and Creative Planner: Giuliano Lasta

Director: Saku

Production Company: BRW Filmland

Agency: Take

Client: Fastweb

THE SEQUENCE

Bristol Myers Squibb phygital event.

Creative Direction: Alessandro Stenco and Alessandro Omini

Marketing management: Alessandro Pierobon

Digital Operations: Stefano Fenini

Agency: Diffuse

Production Company: Haibun

Client: BMS Bristol Myers Squibb

WETRANSOMETHING

I imagined how the WeTransfer page could be customized if we saw iconic figures and pop characters themselves as users of the file transfer service.

Could Wetransomething ideally become the Doodle of WT?

Who knows, in the meantime, we just have fun.

EMOGRAPHY

Emography is a project that merges photography with the breakthrough iconography of emojis, delivering stunning images where the simplicity of icons become part of the context of the photo.

Emography are Alessandro Stenco and Mattia Montanari

the literate

TV Commercial and print campaign for Storia della Letteratura Italiana by Mondadori.

Art Director: Alessandro Stenco

Copywriter: Giuseppe Mazza

Creative Director: Guido Cornara and Agostino Toscana

Director: Carlo A. Sigon

Production Company: Movie Magic

Photographer: Matteo Cremonini

Agency: Saatchi&Saatchi

Client: Mondadori

FOCUS

Print campaign for Focus Magazine.

Art Director: Alessandro Stenco

Copywriter: Gabriele Caeti

Creative Director: Vicky Gitto

Agency: Y&R

Client: Gruner + Jahr

no travel wasters

Print, OOH and web campaign for Azonzo Travel, the italian tour operator specialized on travels for real travellers.

Art Director: Alessandro Stenco

Copywriter: Gabriele Caeti

Creative Director: Vicky Gitto

Photographer: Giacomo Biagi

Agency: Y&R

Client: Azonzo Travel

going clear

Press campaign for Coop and the guide of the Italian Autism Association. Every customer received the book as a gift in order to educate them on the symptoms of childhood Autism.

Art Director: Alessandro Stenco

Copywriter: Alessandro Coppi

Creative Director: Vicky Gitto

Photographer: FM Studios

Agency: Y&R

Client: Coop

BARILLA

Visual identity for the Barilla Center for Food and Nutrition, the foundation who promotes an open dialogue between Science, Politics, Business and Society both nationally and internationally.

Art Director: Alessandro Stenco

Copywriter: Alessandro Coppi

Photographer: Kim Lee

Agency: Y&R

Client: Barilla

routine is fantastic

Many people all around the world are forced to live in tent camps as refugees because of wars, floods and earthquakes. They have lost everything: their homes, their possessions, and above all, their everyday life. Routine is Fantastic campaign for the UNHCR to give refugees their routines back.

Art Director: Alessandro Stenco

Copywriter: Gabriele Caeti

Graphic Designer: Alessandro Agnellini

Creative Director: Vicky Gitto

Agency: Y&R

Client: UNHCR

ANAGRAM LOGOS

What if the real identity of brands was hidden in an anagram of their company logo? Sometimes with naiveté, sometimes with a bit of malice, these logos tell us more.

A brand not in love with creativity, and one that sees any good creative idea as a threat to the product managers’ safety.

This huge corporation has always used a pure newborn to quite literally convey the purity of their products and the integrity of company vision. Naive, isn’t it?

In spite of its “support your local economy,” motto and pride in this philosophy, one can buy everything on internet saying “goodbye” to the brave entrepreneurs that, with their sacrifice and passion, actually try everyday to keep the small business economy alive.

An endless commitment to Chuck Taylor's original model, since 1921. Is it possible to be more conservative than this?

Can an apparently well educated crisp become an irreverent symbol of revolution? Obviously yes.

Land-holding and the demolition of buildings cause that support illegal appropriation of Palestinian territories? It’s a crappy job, but somebody's gotta do it.

The most well-known jeans by far, some even passed from fathers to sons, that go across generations in a never-ending cycle. It lives forever.

The magazine for those bleeding-edge tech nerds that find it bizarre to not enter a Board of Directors meeting without wearing Adilette slippers.

no alcohol

A campaign about the ban on sale of alcohol to minors in Italy, not yet provided by law. It was a choice of responsibility from Coop, the major Italian supermarket chain.

Art Director: Alessandro Stenco

Copywriter: Alessandro Coppi

Creative Director: Vicky Gitto

Photographer: Monzino

Agency: Y&R

Client: Coop

cinema meets industry

Print and OOH campaign for "Tempi Moderni", the first film review about the factory world.

Art Director: Alessandro Stenco

Copywriter: Giuseppe Mazza

Creative Director: Guido Cornara and Agostino Toscana

Artwork: Livio Ansaldi

Agency: Saatchi&Saatchi

Client: Telecom

feeling feminine

Print and OOH campaign for Deha.

Art Director: Alessandro Stenco

Copywriter: Paola Morabito

Artwork: Luca Barcellona

Photographer: Marco Schillaci

Agency: Take

Client: Deha

Great tennis in rome

Print and OOH campaign for the ATP Telecom Italia Masters in Rome.

Art Director: Alessandro Stenco

Copywriter: Giuseppe Mazza

Creative Director: Guido Cornara and Agostino Toscana

Photographer: Maurizio Cigognetti

Agency: Saatchi&Saatchi

Client: Telecom

small prizes

Digital campaign for Liberty candies by Tic Tac.

Art Director: Alessandro Stenco

Copywriter: Gabriele Caeti

Creative Director: Vicky Gitto

Agency: VML/Y&R

Client: Ferrero

stefano benni

Print and OOH campaign for the intimate and touching debut novel by Stefano Benni, an Italian writer known for his irony and sarcasm.

Art Director: Alessandro Stenco

Copywriter: Giuseppe Mazza

Creative Director: Guido Cornara and Agostino Toscana

Photographer: Monzino

Agency: Saatchi&Saatchi

Client: Feltrinelli

water instinct

Print and OOH campaign for Arena, the swimwear company brand created by sports visionary Horst Dassler.

Art Director: Alessandro Stenco

Copywriter: Alessandro Coppi

Creative Director: Vicky Gitto

Illustrator: Renato Sorrentino

Agency: Y&R

Client: Arena

RACE EQUAL ROAD

Print and OOH campaign for Pirelli Diablo Rosso II, a high-performance tire on the road, yet also perfect for on-track races.

Art Director: Alessandro Stenco

Copywriter: Gabriele Caeti

Creative Director: Vicky Gitto

Photographer: FM Studios

Agency: Y&R

Client: Pirelli

SARDEGNA

PSA commercial for Regione Sardegna.

Art Director: Alessandro Stenco

Copywriter: Giuseppe Mazza

Creative Director: Guido Cornara and Agostino Toscana

Director: Mario Zucca

Production Company: BRW Filmland

Photographer: Maurizio Cigognetti

Agency: Saatchi&Saatchi

Client: Regione Sardegna

30% off

Mondadori books 30% off

Print and OOH campaign for the 30% off discount of Mondadori’s books.

Art Director: Alessandro Stenco

Copywriter: Giuseppe Mazza

Creative Director: Guido Cornara and Agostino Toscana

Photographer: Monzino

Agency: Saatchi&Saatchi

Client: Mondadori

sign for her

PSA for Pro Rett, the Rett Syndrome research association.

Art Director: Alessandro Stenco

Copywriter: Paola Morabito

Director: Andrea Ielmini and Francesco Perinetti Casoni

Production Company: Red Farm

Photographer: Maki Galimberti

Agency: Take

Client: Pro Rett